| Central Park West’s Priciest Listing—Now You See It, Now You Don ...
The most expensive co-op listing ever on Central Park West came and went last month without making a sound. On the morning of Friday, Feb. 21, the Web site of Brown Harris Stevens showed that managing director Sami Hassoumi had put the 12-room duplex penthouse at the Art Deco landmark 55 Central Park West on the market for $36 million. According to records, the seller is indie music figurehead Steve Gottlieb, whose record label TVT has released albums from bands like Guided by Voices and Nine Inch Nails, but also the rappers Lil Jon and the Ying Yang Twins. He bought the penthouse back in 1999 from Calvin Klein, paying $8.6 million (beating out a reported $7.5 million offer from Diane Sawyer and Mike Nichols). According to this listing, “the space of approximately 5,000 square feet is gutted," which means that Mr.
Ads Can Be Content, But to Whom?
Considering the time, energy, and investment that go into ads, we marketers like to think they're more than just animated brochures. And we aren't wrong; ads are one of the largest content categories on video sites like YouTube, primarily uploaded by consumers who have a special place in their hearts for well-executed promotional creative (or embarrassingly amateur messaging that's good for a laugh). During and after the Super Bowl, consumers flock to the Web to replay their favorite spots. Canadians go to see them for the first time (as woefully expressed by my parents, the commercials are habitually replaced with Canadian content during the big game). The entire concept of viral messaging was sprung from advertising; branded videos, microsites, and games make the rounds of the Internet as far and fast as any digital chain letter I've seen.
easyVan.com clocks up a year of successful business
The low-cost van rental company easyVan.com is celebrating reaching a major business milestone, having received 10,000 online bookings in its first official year of operation. Since officially launching in January 2007, this rapidly expanding business increased its number of rental locations to more than 120 sites, making it one of the biggest van hire networks in the UK. Research has shown that the majority of its customers use the van rental service due to its competitive pricing for moving house, with others requiring short-term van hire for furniture collection, helping students in and out of university accommodation and completing DIY projects. Offering cheap prices on a range of different sized vehicles, easyVan.com is seen as an ideal option for customers who require an affordable and reliable service.
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